Chico - Butte County

We love Chico for its balance of small-city rhythm and big-sky openness. It’s where you can stroll from a quiet café into art galleries and find yourself grounded by nature in minutes. Downtown, the City Plaza / Old Chico Historic District hums with life, with murals, theaters, and the iconic Silberstein Park Building anchoring corners of memory. You’ll smell freshly baked sourdough rolls or artisan pastries drifting from bakeries along Broadway, mingling with the scent of pine and creek air from nearby Bidwell Park as evening light softens the streets. Walk into gift stores, independent boutiques, coffee & tea shops, and galleries showcasing Northern California makers. Around here, local is the foundation of our community. Our small businesses keep downtown vibrant, support the arts and local jobs, and help us stay rooted in place. We’d be honored to welcome your shop into Chico’s circle of neighbors, creators, and storytellers and help write the next chapter of life here.