Myrtle Beach - Horry County

The ocean shapes everything in Myrtle Beach, especially how people come together. Beyond the boardwalk, neighborhoods reveal cafes buzzing with conversation and the aroma of roasted coffee wafting through open doors. Local restaurants maintain a steady rhythm, serving fresh seafood and familiar faces long after visitors leave. Around Market Common and Murrells Inlet, gift shops and small boutiques line shaded streets, their windows filled with colorful, handmade items that feel personal. The air carries salt, laughter, and the constant beat of a city owned by the people who keep it thriving all year. In Myrtle Beach, being local means staying connected to the coast, to work, and to each other.