Reno - Washoe County - Storey County

Here in Reno, Nevada, the morning light hits the Sierras and slides into the city like a promise. You’ll hear the rumble of trains near the river and the soft hum of espresso machines waking up Midtown. Along Virginia Street, murals stretch across brick walls where warehouses have turned into studios and locals turned into regulars. The air smells faintly of sage and something sweet from the bakery down the block, and by afternoon, bikes hum past cafés and small shops built on equal parts grit and creativity. When dusk settles over the mountains, you can catch the glow of neon and laughter rising from the patios. It’s proof that this city knows how to work hard and celebrate harder. Reno’s small businesses keep that spark alive every day, showing that reinvention isn’t just a story here, it’s a lifestyle. And that’s what makes being part of LoLo feel like home: locals supporting locals, building a brighter desert glow together.